Business

FY 2014 Enrollment: 1,155; Graduate: 213

Program Educational Objectives:

As an Excelsior College bachelor's level business graduate, within a few years of graduation, you are expected to:

  1. Apply general and discipline specific concepts and methodologies to identify, analyze and solve business problems.
  2. Demonstrate an individual desire and commitment to remain current with and adaptive to changing business conditions through continuous learning and self-improvement.
  3. Demonstrate independent thinking, function effectively in team-oriented settings, and maintain a high level of performance in a professional business environment.
  4. Communicate effectively in a professional business environment.
  5. Perform ethically and professionally in business and society.
  6. Attain increasing levels of responsibility and leadership in one's chosen career field.

Program / Student Learning Outcomes: What Will I Learn?

Select an outcome statement to see the related measures and results.

Graduates of the Bachelor of Science in Business program will be able to:

  1. Demonstrate comprehension of the principles of accounting, marketing, finance, management, and economics.
  2. Demonstrate comprehension of the legal and social environment of business.
  3. Demonstrate comprehension of the global environment of business.
  4. Apply ethical considerations to the obligations and responsibilities of business.
  5. Apply business tools to real-world situations.
  6. Employ information literacy techniques.
  7. Communicate effectively, orally and in writing.
  8. Apply business concepts and functions in an integrated manner.

Assessment Methodology

Metrics, Assessments, and Levels of Achievement

The table below provides a brief overview of the measures selected to assess program outcomes for the Bachelor of Science in Business (BSB) program. Assessment of program outcomes includes both direct and indirect measures. Benchmarks have been established to differentiate between three levels of program outcome achievement (highly achieved, meets standard, and needs improvement). These tree levels of achievement are color coded and used in the section below to indicate the level of achievement for each measure, for each learning outcome.

Metric
Type
Direct
Measures
Indirect
Measures
Metrics The percentage of the BUS495 students who receives a rating of 2 (out of 3) or higher on the Capstone Rubric for the designated program outcome. The percentage of the students who receive a grade of B or higher on two selected course embedded assessments. The mean of the graduates' perceptions of their achievement of the related program outcomes (on a 6-pt Likert-type scale). The mean of the graduates' perceptions of their achievement of the related program outcome (on a 6-pt Likert-type scale).
Assessments Capstone
Course
Course-
Embedded
Exit
Survey
One-Year
Postgraduate
Survey
Highly
Achieved
≥ 85% Mean ≥ 5%
Meets
Standard
70 - 84% 4.0 - 4.99
Needs
Improvement
< 70% Mean < 4

Note: The results of the one year post-graduation survey are used as a reference to provide a longitudinal perspective on students' attainment of program (student) outcomes.

Key:

 

Program / Student Learning Outcomes 1

Demonstrate comprehension of the principles of accounting, marketing, finance, management and economics.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 95% Exit Survey 5.36
n = 147 n = 42
M8 Final Exam ACC 211 Financial Accounting 52% One-Year Survey 4.77
n = 85 n = 21
Introduction to Microeconomics 96%    
n = 56    

 

 

Program / Student Learning Outcomes 2

Demonstrate comprehension of the legal and social environment of business.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 97% Exit Survey 5.46
n = 147 n = 42
M7A2 Case Analysis BUS 230 Business Law 89% One-Year Survey 5.10
n = 46 n = 21
M2A1 Case Analysis BUS 311 91%    
n = 110    

 

 

Program / Student Learning Outcomes 3

Demonstrate comprehension of the global environment of business.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 96% Exit Survey 5.50
n = 147 n = 42
M8A1 Assignment BUS 230 Business Law 98% One-Year Survey 4.95
n = 44 n = 21
M2A1 ECO 262 Introduction to Macroeconomics 89%    
n = 72    

 

 

Program / Student Learning Outcomes 4

Apply ethical considerations to the obligations and responsibilities of business.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 97% Exit Survey 5.50
n = 147 n = 42
M2A1 BUS 341 Management Concepts and Applications 88% One-Year Survey 5.38
n = 48 n = 21
M8A1 Research Project BUS 323 Business Ethics 88%    
n = 163    

 

 

Program / Student Learning Outcomes 5

Apply business tools to real-world situations.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 95% Exit Survey 5.21
n = 147 n = 42
M4 Midterm Exam BUS 233 Business Statistics 64% One-Year Survey 5.10
n = 50 n = 21
M5A1 Project BUS 350 Principles of Finance 84%    
n = 95    

 

 

Program / Student Learning Outcomes 6

Employ information literacy techniques.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 96% Exit Survey 5.40
n = 133 n = 42
M8A1 Final Project BUS 221 Business Communication and Information Systems 98% One-Year Survey 5.10
n = 64 n = 21
M8A1 Final Paper BUS 351 Marketing Concepts and Application 95%    
n = 55    

 

 

Program / Student Learning Outcomes 7

Communicate effectively, orally and in writing.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 98% Exit Survey 5.40
n = 133 n = 42
M5A2 BUS 221 Business Communication and Information Systems 97% One-Year Survey 5.40
n = 64 n = 21
M7A1 Research Project BUS 311 Organizational Behavior 93%    
n = 97    

 

 

Program / Student Learning Outcomes 8

Apply business concepts and functions in an integrated manner.

Direct Measure Indirect Measure
Capstone Rubric BUS 495 Business Strategy 97% Exit Survey 5.48
n = 133 n = 42
M8A1 Final Project BUS 341 Management Concepts and Applications 93% One-Year Survey 4.95
n = 45 n = 21
M8A1 Final Project BUS 425 Operations Managment 82%    
n = 78