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Principles of Marketing

Catalog number: BUSx250

Description: This examination measures knowledge and understanding of material typically taught in a lower-level undergraduate course in marketing. The content of the examination corresponds with course offerings such Introduction to Marketing, Basic Marketing, Principles of Marketing, Marketing Concepts, or Marketing Management. The examination tests for a knowledge of facts and terminology, an understanding of concepts and theories, and the student s ability to apply this knowledge and understanding within an organizational environment. (Multiple-choice examination.)

Exam Type: Multiple Choice

Credit / Level: 3.0 / Lower

Exam Fee: $110*

* Fee shown is for the exam only. Other associated expenses such as books and study resources, or travel, lodging, or providing any required documentation or background checks, are additional.

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