Marketing

Online Business Degree from an Accredited Leader in Adult Education

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The competency-based Bachelor of Science in Business (Marketing) at Excelsior College has so many advantages, it practically sells itself. Find out what sets our program apart from other online marketing degree programs.

A national leader in adult education, Excelsior lets you build on what you know in this competency-based online business program that draws on your prior education and experience.

Competency-based education (CBE) at Excelsior allows you to earn your bachelor's in business with marketing concentration through a personalized program of study that combines course-based learning, independent study, and earned external credits.

  • Course-based learning refers to Excelsior's 8 or 15-week online courses in marketing and other subjects that are directly informed by current trends in workforce development.
  • Independent study options help you pursue self-paced learning with study guides and practice tests before earning credit by exam. You can also simply test out of subjects you've already mastered.
  • Earned external credits are accrued through coursework completed at other institutions, military experience, college-level exams like CLEP and DSST, learning assessment, and workforce training and professional certifications completed before and/or during your enrollment.

Meet your degree requirements in whatever combination of options works best for you, then take the six-credit capstone in which your business and marketing skills are evaluated through projects, simulations, and a summative exam. 

Directly aligned with current industry trends, this online bachelor's in business provides the same academic quality that you'd find in a traditional on-campus marketing degree program, and is accredited by the International Assembly for Collegiate Business Education.

  • Take flexible, online marketing classes that fit your schedule.
  • Transfer more credits to lower your costs and shorten the path to your BS in Business.
  • Receive more credit for job experience, professional certifications, and military service.
  • Access financial aid, flexible payment plans, and other assistance that makes college more affordable.
  • Enjoy budget-friendly tuition and fees and flexible payment plans that lower your college costs.

An Online Business Degree that Can Boost Your Marketing Career

Excelsior's online marketing classes are led by expert faculty from top colleges and universities across the nation. You'll gain skills that you can use immediately upon entering the workforce, in subjects such as:

  • Market research
  • Consumer behavior
  • Trend analysis and forecasting
  • Advertising and promotion
  • Distribution
  • Brand management
  • Retailing
  • Wholesaling
  • Market information analysis

As an Excelsior College baccalaureate-level business graduate you will be able to:

  1. Apply general and discipline specific concepts and methodologies to identify, analyze and solve business problems.
  2. Demonstrate an individual desire and commitment to remain current with and adaptive to changing business conditions through continuous learning and self-improvement.
  3. Demonstrate independent thinking, function effectively in team-oriented settings, and maintain a high level of performance in a professional business environment.
  4. Communicate effectively in a professional business environment.
  5. Perform ethically and professionally in business and society.
  6. Attain increasing levels of responsibility and leadership in one's chosen career field.

We expect that as an Excelsior College baccalaureate business graduate you will be able to:

  1. Demonstrate comprehension of the principles of accounting, marketing, finance, management and economics.
  2. Demonstrate comprehension of the legal and social environment of business.
  3. Demonstrate comprehension of the global environment of business.
  4. Apply ethical considerations to the obligations and responsibilities of business.
  5. Apply business tools to real-world situations.
  6. Employ information literacy techniques.
  7. Communicate effectively, orally and in writing.
  8. Apply business concepts and functions in an integrated manner.

 Review current student learning outcomes.

120 credits required. 60 in the arts and sciences, 45 in the business component (to include a minimum of 21 at the upper level of which 9 must be in the concentration), and 15 in the additional credit component (to include the 1-credit Information Literacy requirement).

Courses classified as upper level must be junior-senior level (300 - 400) and can be classified as a business core, concentration, and/or business elective course

See the credit requirements in chart form.

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Accounting (NYS CPA track) and Bachelor of Science in Business.

BS in Business / MBA with concentration in Marketing Dual Degree Track
Master of Business Administration 
Master of Business Administration with concentration in Social Media Management

For More Info

Contact us with your questions about our programs:

Toll free:

888-647-2388 ext. 21

Email: Admissions@excelsior.edu

Watch the CBE Overview Video for more information

Overview of Competency-based education (CBE) at Excelsior College

IACBE Specialized Accreditation

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Business and Master of Business Administration.

IACBE logo

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