Marketing

Online BS/MBA Degree from an Accredited Leader in Adult Education

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In the competitive marketing industry, if you're not moving ahead then you're falling behind. With the Bachelor of Science in Business (Marketing) / MBA Dual Degree Track from Excelsior College, you can move ahead farther and faster than ever.

A pioneer in adult education since 1971, Excelsior removes obstacles that can prevent you from earning a marketing BS / MBA. We offer advantages you can't find in a traditional marketing BS / MBA degree program, including:

  • Work/Life Balance. At Exclsior, you'll take online marketing classes on your schedule, not ours—an ideal way to pursue a BS / MBA degree if you're also holding down a job and raising a family.
  • Speed. Excelsior gets you to graduation more quickly by granting maximum transfer credit for prior college work, job experience, and military service. You'll only take the courses you really need, shaving months or years off your BS / MBA degree.
  • Cost. A shorter degree path translates into lower costs. And Excelsior's reasonable tuition, low student fees, and flexible payment options make it that much easier to fit a marketing degree into your budget. (How low are our tuition and fees? Find out here.)
  • Quality. Unlike for-profit online colleges, Excelsior is an accredited, nonprofit institution with a serious academic mission. Our business programs are led by first-rate faculty drawn from some of the nation's leading business schools.

A Serious BS / MBA Degree for Serious Students

Excelsior's BS / MBA degree meets the same high academic standards that govern marketing degrees at traditional on-site colleges. You'll develop advanced marketing skills that make a big difference in the job market and the workplace, including:

  • Market research
  • Consumer behavior
  • Trend analysis and forecasting
  • Advertising and promotion
  • Distribution
  • Brand management
  • Retailing
  • Wholesaling
  • Market information analysis

The BS in Business half of the dual-degree program holds special accreditation from the International Assembly for Collegiate Business Education.

As an Excelsior College bachelor's level business graduate, within a few years of graduation, you are expected to:

  1. Apply general and discipline specific concepts and methodologies to identify, analyze and solve business problems.
  2. Demonstrate an individual desire and commitment to remain current with and adaptive to changing business conditions through continuous learning and self-improvement.
  3. Demonstrate independent thinking, function effectively in team-oriented settings, and maintain a high level of performance in a professional business environment.
  4. Communicate effectively in a professional business environment.
  5. Perform ethically and professionally in business and society.
  6. Attain increasing levels of responsibility and leadership in one's chosen career field.

Upon successful completion of the Excelsior College MBA program, the graduate will be able to:

  1. Analyze real-world business problems and generate recommendations for action.
  2. Integrate accounting, marketing, finance, management, and economics into a strategic business analysis.
  3. Assess the impact of the global business environment on business situations.
  4. Apply quantitative methods to analysis of business situations.
  5. Perform ethically and professionally in business and society.
  6. Communicate effectively to relevant audiences orally and in written materials.
  7. Collaborate in teams to produce required deliverables.
  8. Apply project management skills to business situations.
  9. Assess the ethical implications of actions for diverse stakeholders.

The BS / MBA program is offered in conjunction with the School of Business & Technology. The dual degree track requires a total of 147 credits. Students are awarded their bachelor's degree by completing 60 credits in the arts and sciences component, 48 credits in the business component, and 6 credits in the additional credit component. Students achieve graduate status after completion of the 6-credit bridge component. The 27-credit graduate course component completes the master's degree requirements.

See the credit requirements in chart form.

Bachelor of Science in Business, concentration in Marketing
Master of Business Administration
Master of Business Administration, concentration in Social Media Management

For More Info

Chat, call or email us with your questions about our programs:

Toll free:

888-647-2388 ext. 21

Email: Admissions@excelsior.edu

IACBE Specialized Accreditation

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Accounting (NYS CPA track) and Bachelor of Science in Business.

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