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Master of Business Administration (Social Media Management)

Master of Business Administration (Social Media Management)

When Excelsior College launched its Master of Business Administration (Social Media Management) in 2012, it was one of the only programs of its kind.

Now other U.S. colleges are unveiling their own social media management MBA degree programs. That's hardly surprising. A pioneer in distance learning and adult education since 1971, Excelsior College often leads the way in trying out new ideas—and passing the benefits on to adult students.

Our social media management MBA concentration is yet another example. Our unique MBA degree program allows you to:

  • Take all your courses online, on whatever schedule works for you.
  • Graduate in less time, for less money.
  • Earn a respected MBA degree that makes an impact in the job market.
  • Get a head start in a fast-growing sector that's bursting with opportunities.

Become a Social Media Management Leader

In Excelsior's social media management MBA concentration, you'll learn to use Twitter, Facebook, Reddit, and other social media tools to:

  • Create and implement social media marketing campaigns.
  • Integrate social media tools with traditional marketing strategies.
  • Identify and market to targeted audiences.
  • Effectively manage online communities.
  • Measure and analyze audience behavior.

Designed with direct input from industry experts, Excelsior's social media management MBA concentration emphasizes practical, hands-on skills. You'll gain social media management expertise that brings your organization up to speed—and offers the potential to get ahead of the curve.

Program Page: Apply and RFI Links

MBA Program Outcomes

MBA Degree Credit Requirements

The MBA requires 36 - 51 credits, depending on a student's prior learning. Students may transfer in up to 24 approved credits. The program has 5 foundation requirements that can be waived on the basis of prior upper level undergraduate study in the relevant areas. Approved undergraduate courses must be no older than 10 years, with a grade of B or better. The foundation requirements are:

  • Ethics
  • Economics
  • Marketing
  • Organizational Behavior
  • Quantitative Analysis

Any waivers will be counted as part of the 24 credits allowed in transfer. See catalog for further details.

Learn more about the credit requirements

Program Outcomes

Upon completion of an Excelsior College Master of Business Administration, you will be able to:

  • Analyze real-world business problems and generate recommendations for action.
  • Integrate accounting, marketing, finance, management, and economics into strategic business analysis.
  • Assess the impact of the global business environment on business situations.
  • Apply quantitative methods to analysis of business situations.
  • Perform ethically and professionally in business and society.
  • Communicate effectively to relevant audiences orally and in written materials.
  • Collaborate in teams to produce required deliverables.
  • Apply project management skills to business situations.
  • Assess the ethical implications of actions for diverse stakeholders.

Educational Outcomes

Upon completion of an Excelsior College Master of Business Administration, you will be able to:

  • Design, implement, and evaluate the efficacy of solutions for complex business problems.
  • Engage in life-long learning for professional, career, and personal development.
  • Lead and work effectively and efficiently in diverse team settings and maintain a high level of performance in a professional business environment.
  • Communicate effectively and efficiently to various audiences in a timely and professional manner. 
  • Demonstrate leadership and initiative to ethically advance organizational goals and objectives.
  • Demonstrate adaptability, leadership, mentoring skills, and management in your chosen career.

MBA Social Media Management Concentration Outcomes

Social Media Management Concentration Outcomes

Upon completion of an Excelsior College Master of Business Administration with a concentration in Social Media Management, you will be able to:

  • Discuss the key principles, strategies, and applications of social networking and social media marketing.
  • Achieve underlying business objectives through the creation, evaluation, and adaptation of strategic social campaigns.

Catalog: Business and Technology

Business and Technology Catalogs and Journal

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Institutional Accreditation

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Excelsior College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104. (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

All of Excelsior College's academic programs are registered (i.e., approved) by the New York State Education Department.

Transparency at Excelsior

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SPECIALIZED ACCREDITATION for Business Degrees

The School of Business and Technology at Excelsior College has received specialized accreditation for its business programs through th International Accreditation Council for Business Education (IACBE), located at 11374 Strang Line Road in Lenexa, Kansas, USA. Review the list of Excelsior business programs and degrees accredited by the IACBE.