Social Media Management

Online MBA Degree from an Accredited Leader in Adult Education


When Excelsior College launched its Master of Business Administration (Social Media Management) in 2012, it was one of the only programs of its kind.

Now other U.S. colleges are unveiling their own social media management MBA degree programs. That's hardly surprising. A pioneer in distance learning and adult education since 1971, Excelsior College often leads the way in trying out new ideas—and passing the benefits on to adult students.

Our social media management MBA concentration is yet another example. Our unique MBA degree program allows you to:

  • Take all your courses online, on whatever schedule works for you.
  • Graduate in less time, for less money. (How much less? Take a look at Excelsior's low tuition and fees.)
  • Earn a respected MBA degree that makes an impact in the job market.
  • Get a head start in a fast-growing sector that's bursting with opportunities.

Here's how Excelsior's online MBA degree programs can fast forward your career.

Become a Social Media Management Leader

In Excelsior's social media management MBA concentration, you'll learn to use Twitter, Facebook, Reddit, and other social media tools to:

  • Create and implement social media marketing campaigns.
  • Integrate social media tools with traditional marketing strategies.
  • Identify and market to targeted audiences.
  • Effectively manage online communities.
  • Measure and analyze audience behavior.

Designed with direct input from industry experts, Excelsior's social media management MBA concentration emphasizes practical, hands-on skills. You'll gain social media management expertise that brings your organization up to speed—and offers the potential to get ahead of the curve.

Excelsior is accredited by the Middle States Commission on Higher Education. (Learn more about the MSCHE accreditation programs and specialized accreditations on our accreditation page.)

Upon completion of an Excelsior College Master of Business Administration, the graduate will be able to:

  1. Analyze real-world business problems and generate recommendations for action.
  2. Integrate accounting, marketing, finance, management, and economics into strategic business analysis.
  3. Assess the impact of the global business environment on business situations.
  4. Apply quantitative methods to analysis of business situations.
  5. Perform ethically and professionally in business and society.
  6. Communicate effectively to relevant audiences orally and in written materials.
  7. Collaborate in teams to produce required deliverables.
  8. Apply project management skills to business situations.
  9. Assess the ethical implications of actions for diverse stakeholders.

The MBA requires 36 - 51 credits, depending on a student's prior learning. Students may transfer in up to 24 approved credits. The program has 5 foundation requirements that can be waived on the basis of prior upper level undergraduate study in the relevant areas. Approved undergraduate courses must be no older than 10 years, with a grade of B or better. The foundation requirements are:

  • Ethics
  • Economics
  • Marketing
  • Organizational Behavior
  • Quantitative Analysis

Any waivers will be counted as part of the 24 credits allowed in transfer. See catalog for further details.

See the credit requirements in chart form.

Master of Business Administration
Master of Business Administration with concentration in Technology Management

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IACBE Specialized Accreditation

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Business and Master of Business Administration.

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