Albany, N.Y. (April 20, 2011) – Excelsior College has hired Craig Maslowsky as vice president for enrollment management and marketing. Maslowsky, most recently the director of enrollment operations at the College of Westchester, has nearly a decade of experience in student recruitment, admissions, marketing, and retention at both nonprofit and for-profit educational institutions.

He has also served in higher education enrollment management positions at Lesley University and the University of Phoenix. He holds an MBA from Clarkson University, a bachelor of science in business administration from SUNY Geneseo, and considerable experience in developing inquiry management processes and systems, CRM project management, prospect generation and conversion, student enrollment, and retention. In addition, he has demonstrated repeated success in partnership-building with corporations, organizations, and associations.

As vice president of enrollment management and marketing, Maslowsky will oversee Excelsior’s marketing, financial aid, admissions, and education partnership development operations. His units are charged with increasing and maintaining enrollment in Excelsior’s non-traditional higher education programs for adult learners.