Tag: Amazon

This book review is an article originally published in the Journal of Business and Technology, produced by the School of Business and Technology at Excelsior College.  You can read the original article here: http://jbt.excelsior.edu/   Following the success of his best-selling book, Contagious: Why Things Catch On (2013), marketing professor Jonah Berger of the Wharton …

John Coy, Faculty Program Director for Logistics & Operations Management at Excelsior College, interviews Dr. Herbert Sherman, co-author with Charlette McClendon, of an article about the online market platform Amazon and their future strategy for global growth,  for the Journal of Business and Technology. The Article entitled ‘Lost in Translation: Can Amazon Dominate the Asian …