Tag: Jonah Berger

This book review is an article originally published in the Journal of Business and Technology, produced by the School of Business and Technology at Excelsior College.  You can read the original article here: http://jbt.excelsior.edu/   Following the success of his best-selling book, Contagious: Why Things Catch On (2013), marketing professor Jonah Berger of the Wharton …