Principles of Marketing
3.0 / Lower
This examination measures knowledge and understanding of material typically taught in a lower-level undergraduate course in marketing. The content of the examination corresponds with course offerings such Introduction to Marketing, Basic Marketing, Principles of Marketing, Marketing Concepts, or Marketing Management. The examination tests for a knowledge of facts and terminology, an understanding of concepts and theories, and the student s ability to apply this knowledge and understanding within an organizational environment. (Multiple-choice examination.)
Prepare for the Exam
A practice exam is available for $35: To register for a practice exam you must first register for its corresponding credit-bearing exam.
Register for the Exam
You can register and pay for your exam online. After you register, you will receive an Authorization to Test letter. You'll need to select the 8- or 15-week term in which you'll take your exam.
Pearson charges a test administration fee when you schedule your appointment to test. Additional fees apply for phone transactions (scheduling, rescheduling, and canceling). Visit the Pearson website for the current fee structure.