Principles of Marketing
3.0 / Lower
The UExcel Principles of Marketing examination is based on material typically taught in a one-semester, three-credit, lower-level undergraduate course in marketing. The content of the examination corresponds with course offerings such as Introduction to Marketing, Basic Marketing, Principles of Marketing, Marketing Concepts, or Marketing Management. The examination measures a knowledge of facts and terminology, an understanding of concepts and theories, and the ability to apply this knowledge and understanding within an organizational environment. (Multiple-choice examination)
Prepare for the Exam
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The content guide outlines what you need to learn for each exam and includes a list of recommended textbooks, links to online learning resources, and sample exam questions:
View, download, or print the Content Guide
Using the practice questions: To help you study, a practice exam with two sets of questions is available for purchase with this exam. (See purchase details below.) Note there will be fewer questions on the practice exams. Generally, the practice questions will not be the same as the ones you will see when you take the actual exam for credit. They are intended to expose you to the types of questions you’ll encounter in the actual exam. Practice questions are a tool, and do not provide a full exam experience. For example, the practice question sets do not have time limitations. Begin with the Content Guide, especially the detailed content outline. Memorizing specific questions and answers on the practice sets is not as effective as using the questions to practice, along with the content outline, to see which concepts you may need to study further.
Register for the Exam
You can register and pay for your exam online. After you register, you will receive an Authorization to Test letter. You'll need to select the 8- or 15-week term in which you'll take your exam.
Pearson charges a test administration fee when you schedule your appointment to test. Additional fees apply for phone transactions (scheduling, rescheduling, and canceling). Visit the Pearson website for the current fee structure.