Paid Media Specialist

Paid Media Specialist


Full Time


Albany, NY | Remote |

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Excelsior University is seeking a data-oriented, experienced digital market to help us build the demand generation and marketing portfolio from the ground up and join a dynamic, growing team. This position will be responsible for execution of all paid media tactics across Google, Bing and other channels. We are looking for someone who is not afraid to roll-up their sleeves and build exceptional lead generation campaigns across the web. And then go back and analyze what can be improved or adjusted. The Paid Media Specialist will own the world of digital ads for Excelsior University and be responsible for both execution and results, as well as the overall paid media budget. You are someone who loves numbers and data and lives in the world of reporting and Google Analytics (GA4). Researching keywords, websites, audiences is something you enjoy doing on a daily basis. You will hold an integral position on the marketing team and report to the Director of Demand Generation.

The successful candidate will work fully remote or hybrid and report to the Demand Generation Director. This position is based out of the university’s home office in Albany, NY with the option of considering remote candidates. Remote employees will have mandatory occasional travel for meetings, conferences, and professional development opportunities. Remote employees are expected to be available during work hours 8:30am – 5:00pm Eastern time. The University will supply necessary equipment to perform the essential functions of this job (e.g., laptop, docking station). Employees are responsible for having a workspace where they can participate in virtual meetings without multiple interruptions and noise.

Duties and Responsibilities
  • Execute channel level plans for demand generation and conversion campaigns across the funnel for key target audiences in order to meet KPIs.
  • Develop, launch, track, and optimize demand generation campaigns across performance marketing channels that may include – PPC, display, paid social, etc.
  • Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
  • Work cross-departmentally to align campaign strategies and goals across the organization
  • Provide ongoing actionable insights into campaign performance to relevant stakeholders
  • Define, measure, and evaluate relevant paid media KPIs
  • Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
  • Manage overall paid media budget
  • Conduct in-depth keyword and website research, ad grouping and audience targeting
  • Maintain knowledge of industry best practices and new technologies
  • Manages testing strategy to improve performance of campaigns.
  • Potentially be involved in traditional media tactics such as TV, radio, billboards, etc.

  • Bachelor's Degree in Business or related field
  • 4-5 years of digital marketing experience
  • At least 3 years of experience with managing digital marketing campaigns, channels, and tactics that support awareness building and demand generation
  • Experience developing measurement plans and analyzing marketing campaigns, especially within digital tactics
  • Ability to manage multiple priorities and projects across various initiatives, vendors, and channels
  • Experience working with tools, systems, and technology to execute and analyze marketing campaigns
  • Strong collaboration skills, with internal and external stakeholders
  • Experience working at, or with, digital marketing agencies

    Preferred Qualifications
  • Google Ads and GA4 Certifications
  • Working knowledge of Marketo and Salesforce
  • Experience in higher education

    The hiring salary range for this position is $60,000.00 - $75,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.
  • Application Information

    If you have problems with online submission, please call 518-608-8270.

    Excelsior University offers competitive compensation and a generous benefits package that includes paid time off, retirement, and excellent health insurance. Interested candidates should submit a letter of application, resume, and the names of three professional references. Please submit requested information by clicking the Apply Now button on this page.


    Excelsior University is an equal opportunity employer committed to ensuring all qualified applicants receive consideration for employment without regard to any legally protected characteristic.

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