Excelsior University is seeking a data-oriented, experienced digital market to help us build the demand generation and marketing portfolio from the ground up and join a dynamic, growing team. This position will be responsible for execution of all paid media tactics across Google, Bing and other channels. We are looking for someone who is not afraid to roll-up their sleeves and build exceptional lead generation campaigns across the web. And then go back and analyze what can be improved or adjusted. The Paid Media Specialist will own the world of digital ads for Excelsior University and be responsible for both execution and results, as well as the overall paid media budget. You are someone who loves numbers and data and lives in the world of reporting and Google Analytics (GA4). Researching keywords, websites, audiences is something you enjoy doing on a daily basis. You will hold an integral position on the marketing team and report to the Director of Demand Generation.

The successful candidate will work fully remote or hybrid and report to the Demand Generation Director. This position is based out of the university’s home office in Albany, NY with the option of considering remote candidates. Remote employees will have mandatory occasional travel for meetings, conferences, and professional development opportunities. Remote employees are expected to be available during work hours 8:30am – 5:00pm Eastern time. The University will supply necessary equipment to perform the essential functions of this job (e.g., laptop, docking station). Employees are responsible for having a workspace where they can participate in virtual meetings without multiple interruptions and noise.

Duties and Responsibilities

Execute channel level plans for demand generation and conversion campaigns across the funnel for key target audiences in order to meet KPIs.

Develop, launch, track, and optimize demand generation campaigns across performance marketing channels that may include – PPC, display, paid social, etc.

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch

Work cross-departmentally to align campaign strategies and goals across the organization

Provide ongoing actionable insights into campaign performance to relevant stakeholders

Define, measure, and evaluate relevant paid media KPIs

Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

Manage overall paid media budget

Conduct in-depth keyword and website research, ad grouping and audience targeting

Maintain knowledge of industry best practices and new technologies

Manages testing strategy to improve performance of campaigns.

Potentially be involved in traditional media tactics such as TV, radio, billboards, etc.

Qualifications

Bachelor's Degree in Business or related field

4-5 years of digital marketing experience

At least 3 years of experience with managing digital marketing campaigns, channels, and tactics that support awareness building and demand generation

Experience developing measurement plans and analyzing marketing campaigns, especially within digital tactics

Ability to manage multiple priorities and projects across various initiatives, vendors, and channels

Experience working with tools, systems, and technology to execute and analyze marketing campaigns

Strong collaboration skills, with internal and external stakeholders

Experience working at, or with, digital marketing agencies

Preferred Qualifications

Google Ads and GA4 Certifications

Working knowledge of Marketo and Salesforce

Experience in higher education

The hiring salary range for this position is $60,000.00 - $75,000.00. The hiring salary range above represents the University's good faith estimate at the time of posting.