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BUS343 International Marketing

  • Department Business
  • Level Upper
  • Format Online
  • Credits 3

Description

This course presents a systematic framework for understanding international marketing management and global business strategy. The course focuses on creating and executing global marketing strategies and polices by examining the cultural, political, legal, ethical, and economic issues relevant to the development of effective global marketing strategies and polices in the digital age.

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Prerequisites

BUS351 Marketing Concepts and Applications

Sections

Listing all available sections for this course, including their term, duration, and dates.
Term Dates Term & Duration Format
August 31, 2026 to October 25, 2026 Fall I - 8 Week Online

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Admitted and Enrolled Students

Academic advisor approval is required before course registration for students enrolled in a degree program at Excelsior.

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Non-matriculated and Visiting Students

Non-matriculated students are welcome to register at any time.

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