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BUS351 Marketing Concepts and Application

• Department Business
• Level Upper
• Format Online
• Credits 3

Description

The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.

View Sample Syllabus

Prerequisites

This course does not require any prerequisites.

Zero Textbook Cost (ZTC)

To be designated as a Zero Textbook Cost (ZTC) course, all instructional materials will be provided at no cost to students. These may include Open Educational Resources (OER), free materials, or library resources. Check your syllabus for more information.

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