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BUS460 Market Research

• Department Business
• Level Upper
• Format Online
• Credits 3

Description

This course examines the systematic design, collection, analysis, and reporting of data relevant to the marketing function within the organization. It specifically addresses the growing role that technology plays in predicting consumer behavior, marketing trends, addressing marketing problems, and the development of new products and services.

View Sample Syllabus

Prerequisites

This course does not require any prerequisites.

Sections

This course is not currently offered and has no available sections at this time.