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BUS545 Social Media Marketing

• Department Business
• Level Graduate
• Format Online
• Credits 3

Description

This course will develop the students' ability to strategically create and implement an effective social media marketing campaign. Focus will be placed on fully understanding and integrating appropriate social media tools for supporting and improving the effectiveness of organizations marketing and communicational processes. Students will examine social media in context with advertising, marketing, and public relations. Additionally, students will gain basic hands-on experience with current social media technology. Practical applications with both limitations and opportunities of different social media contexts will be explored to assess their impact on appropriate constituencies and/or organizational cultures. Finally, the course will focus on demonstrating best practices for developing and implementing effective techniques, tactics, and strategies to more effectively and efficiently reach target markets.

View Sample Syllabus

Prerequisites

This course does not require any prerequisites.

Zero Textbook Cost (ZTC)

To be designated as a Zero Textbook Cost (ZTC) course, all instructional materials will be provided at no cost to students. These may include Open Educational Resources (OER), free materials, or library resources. Check your syllabus for more information.

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