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BUS573 Strategic Brand Marketing

• Department Business
• Level Graduate
• Format Online
• Credits 3

Description

This course will develop students' ability to strategically create and implement an effective brand management program. Focus will be placed on fully understanding and integrating appropriate tools for supporting and improving the effectiveness of organizations' marketing and communication processes. Students will examine context with advertising, marketing, and market acceptance. Additionally, students will gain basic hands-on experience with product management examples. Finally, the course will focus on demonstrating best practices for developing and implementing effective techniques, tactics, and strategies to more effectively and efficiently reach target markets. This is a 3-credit course, requiring a minimum of 18 hours of course engagement each week in an 8-week term, or 9 hours per week in a 15-week term (refer to the Credit Hours Calculation Policy in the Student Handbook), Course engagement includes such activities as discussions, reading, study time, and assignments. Prerequisite(s) None

View Sample Syllabus

Prerequisites

This course does not require any prerequisites.

Zero Textbook Cost (ZTC)

To be designated as a Zero Textbook Cost (ZTC) course, all instructional materials will be provided at no cost to students. These may include Open Educational Resources (OER), free materials, or library resources. Check your syllabus for more information.

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