Writing a Cover Letter for a Job in the Cannabis Industry

In the growing cannabis industry, having a cover letter will help you stand out amongst the growing competition for cannabis jobs. A cover letter is a great asset to any application, allowing you to target the job of your dreams and its employer, in a very specific way, even more than a resume can. So how do you write a cover letter for a nascent industry that you may have no prior experience in?

Highlight Relevant Experience in Your Cover Letter

If you’re applying for a job in cannabis marketing, don’t focus too much on the cannabis aspect of it. Instead, when writing your cover letter, highlight your experience and achievements in previous marketing roles, especially if you worked on a campaign that was difficult. Cannabis business employers want to see that you know how to handle challenging tasks and projects since you’ll likely encounter more of them in the cannabis industry.

Express in Your Cover Letter Your Willingness to Learn a New Industry

Different industries have different regulations to adhere to, and the cannabis industry is no exception. In fact, the cannabis industry probably has some of the strictest regulations there are. Make sure you communicate that you understand this to your prospective employer and assure them that you understand the steps that need to be taken to remain compliant and not violate any regulations. Having solid education in this compliance aspect is one of the things that can set you apart from other applicants, so be sure to check out our Graduate Certificate in Cannabis Control.

Mention Your Cannabis Industry Knowledge in Your Cover Letter

When filling out job applications, you want to have an understanding of the cannabis industry and its current landscape. You don’t need to know the ins and outs of everything and be aware of every piece of legislation, but make sure you’re up to speed on the latest news and trends in the cannabis industry. Point out any legislation, movements, or current news you’re aware of and how you think it can affect the job you’re applying for. Acknowledging these things will show that you care about the industry and the position you’re applying for.

The most important part to remember when writing a cover letter is to be genuine and honest. It can be intimidating moving into a new industry that is unfamiliar, but authenticity and a willingness to learn is key. It’s also important to remember to include only true information. You don’t want to exaggerate or falsify your knowledge or experience and then get the job and realize you’re not ready. Happy job hunting!