Articles by William Trevor

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Will Trevor is the Faculty Program Director for Marketing in the School of Business and Technology, in which role he is responsible for overseeing and developing the college’s marketing programs. He has a background in sales and marketing, where he filled a range of positions encompassing both consumer-to-consumer and business-to-business markets and across a range of industries. His experience spans both agency-side and marketing management roles, which have helped to inform his perspective on marketing from both a practitioner and an academic angle. And as a longtime member of the Chartered Institute of Marketing, he was recently honored to attain the designation of Chartered Marketer. Will has taught in higher education for a number of years and on both sides of the Atlantic: in the UK as a faculty member with the University of Essex Online, Leeds Beckett University, Leeds City College, and Askham Bryan College; and in the USA he has taught for both Excelsior College and the University of the People. In 2013 Will was recognized for his qualifications and experience in the field of higher education and he became a Fellow of the Higher Education Academy. From his practical experience in consultancy and market research, Will developed an academic interest in fields of marketing that relate to market research and the role of big data. He also explores issues of consumer behavior and the impact of the evolving field of behavioral economics on the marketing discipline. And his previous experience in sales also fuels an ongoing interest in sales and sales management and the role of sales professionals in a global context and in terms of cross-cultural issues.

Amazon uses its strength in e-commerce and cloud computing to dominate online sales of books and other products; Google identified an opportunity in online advertising and now generates billions of dollars in ad revenue every year; and Apple and Samsung counter the threat from each other’s businesses as they fight a daily battle for global …

warehouse automation robots

Robots are increasingly in the headlines. Whether it’s domestic robots for completing household chores or industrial robots with the potential to transform entire industries, it seems like we are on the verge of a new machine age. At the International Consumer Electronics Show in Las Vegas— the annual industry showcase for high technology—robots were everywhere: …

This book review is an article originally published in the Journal of Business and Technology, produced by the School of Business and Technology at Excelsior College.  You can read the original article here: http://jbt.excelsior.edu/   Following the success of his best-selling book, Contagious: Why Things Catch On (2013), marketing professor Jonah Berger of the Wharton …