5 Great Entry-Level Jobs You Can Get with a Marketing Major

Career Paths for Marketing Majors

A marketing degree offers many different career opportunities that allow for diverse interests, goals, and skills that can transfer to almost any industry and offer endless earning potential. Marketing professionals are needed now more than ever due to great technological and social media advances made in the last several years. The field is expected to grow more due to the ever-changing ways we use technology and social media to get information to people, grow brand reputation, sell goods and services, and more. According to the Bureau of Labor Statistics (BLS), careers in marketing and advertising are expected to grow 10 percent by 2030, which is must faster than the national average for all occupations.

Every industry, from health care, education, and government to music and fashion, requires marketing professionals. Marketing professionals can work for marketing or advertising agencies or work for a company that has its own marketing department. With the market constantly changing, many companies are hiring their own in-house marketing team, and only outsourcing certain projects. In the long run, this saves the company money. Check out the most common marketing careers you can obtain with a bachelor’s degree in marketing, business, or a related field.

Jobs for Marketing Majors:


Copywriters are responsible for writing copy ads and marketing materials, as well as content for websites. They think of catchy ways to draw in consumers and ensure the success of their company’s product or service. Copywriters must be strong writers and editors, and stay up to date with trends and be creative. Copywriters can work for marketing departments within any organization or for marketing and advertising agencies. Learn more about copywriting to become a key member of any marketing team.

Marketing Manager

A marketing manager is responsible for leading the marketing efforts for a business, service, or product. They need to be experts in their field to create a marketing strategy. Marketing managers work with many members of a marketing team, including coordinators, graphic designers, content writers, social media specialists, and others. Many marketing managers have years of experience in their field, as well as a bachelor’s degree in marketing or business. Marketing managers are natural leaders, priority orientated, creative, and great team players. They can think on their feet and pivot when necessary to ensure the success of their company’s product or service. Check out more on how to become a marketing manager here.

Market Research Analyst

Marketing research analysts gather and analyze information on consumers and competitors that allow the marketing team to make smart, strategic decisions based on data. For any industry, the market is always changing. It is important to have a dedicated member of your team available to focus on finding new information that allows informed decisions to be made. People who consider themselves Excel wizards, love data, and enjoy research should explore becoming a market research analyst.

Social Media Specialist

Social media specialists are responsible for planning, executing, and monitoring a company’s social media strategy. Their main goal is to increase brand awareness and sales across all social media platforms by providing accurate, catchy, and fun information to consumers. If you are a TikTok and Instagram lover, follow all the trends, and are always coming up with new ideas, check out this guide to becoming a social media specialist.

Marketing Coordinator

Marketing coordinators work side-by-side with marketing managers and other members of the marketing team to ensure all marketing plans are going as designed. They often assist with budget management, campaign creation, content, and project management. This is a great first step into the marketing field if you are unsure what area you are interested in. Marketing coordinators work with all members of the marketing team, and have their hands in a lot of projects, which allows them to truly find what to specialize in. Follow this guide to become a marketing manager today.

Earn your degree in marketing or business today to start your career in marketing!