Chief Communications Officer

Erin Coufal

Education

MBA, Loyola University New Orleans

BS, Business Management, State University of New York Geneseo

About Erin Coufal

As the chief communications officer, Erin Coufal leads the communication strategy and messaging for Excelsior University. She serves as a spokesperson for Excelsior, directs public relations plans, and promotes Excelsior through internal and external communications with key stakeholders.

Coufal joined Excelsior in 2020 and became the chief communications officer in 2022. She has been instrumental in maintaining and building internal communications channels and supporting Excelsior’s mission through community relations. Coufal has presented nationally on storytelling and social media strategy. Under her leadership, Excelsior’s Communications team has been finalists for three Capital Region MARCOM Awards. She has previously led communications for not-for-profit and for-profit organizations.

Coufal is an active member of the community and volunteers with various not-for-profit organizations, and she is currently the secretary of the board of directors for First New York Federal Credit Union. She previously served on the Capital Region Chamber of Commerce Women’s Business Council committee. In a prior role, she led her teams to win the Public Relations Society of America Capital Region 2019 MARCOM for storytelling and the 2020 MARCOM for an integrated campaign.