Marketing

Online Business Degree from an Accredited Leader in Adult Education

Excelsior College’s Bachelor of Science in Business (Marketing) has so many advantages, it practically sells itself.

What sets our program apart from competing marketing degree programs?

  • Convenience. You’ll take online marketing classes at the time and place that's most convenient for you—perfect for balancing your business degree with work, family, and other commitments.
  • Quality. Excelsior's online bachelor of business degree holds accreditation from the International Assembly for Collegiate Business Education. You’ll get the same academic quality that you'd find in a traditional on-campus marketing degree program.
  • Speed. Excelsior reduces the distance to a business bachelor's degree by granting transfer credit for prior college work, job experience, and military service.
  • Cost. Budget-friendly tuition, flexible payment plans, and generous credit-transfer policies add up to a highly affordable online business degree with a marketing focus. (Take a look at the numbers.)

An Online Business Degree that Can Boost Your Marketing Career

Excelsior’s online marketing classes are led by expert faculty from top colleges and universities across the nation. You'll sharpen skills you can use immediately upon entering the workforce, gaining expertise in subjects such as:

  • Market research
  • Consumer behavior
  • Trend analysis and forecasting
  • Advertising and promotion
  • Distribution
  • Brand management
  • Retailing
  • Wholesaling
  • Market information analysis

Excelsior's answer to a marketing degree, the BS in Business with concentration in marketing can improve your earning power and help you compete for better jobs.

The BS in Business degree is accredited by the International Assembly for Collegiate Business Education (IACBE).

Excelsior College BS in Business Program Educational Objectives

As an Excelsior College baccalaureate-level business graduate you will be able to:

  1. Apply general and discipline specific concepts and methodologies to identify, analyze and solve business problems.
  2. Demonstrate an individual desire and commitment to remain current with and adaptive to changing business conditions through continuous learning and self-improvement.
  3. Demonstrate independent thinking, function effectively in team-oriented settings, and maintain a high level of performance in a professional business environment.
  4. Communicate effectively in a professional business environment.
  5. Perform ethically and professionally in business and society.
  6. Attain increasing levels of responsibility and leadership in one’s chosen career field.
Excelsior College BS in Business Program Outcomes

We expect that as an Excelsior College baccalaureate business graduate you will be able to:

  1. Demonstrate comprehension of the principles of accounting, marketing, finance, management and economics.
  2. Demonstrate comprehension of the legal and social environment of business.
  3. Demonstrate comprehension of the global environment of business.
  4. Apply ethical considerations to the obligations and responsibilities of business.
  5. Apply business tools to real-world situations.
  6. Employ information literacy techniques.
  7. Communicate effectively, orally and in writing.
  8. Apply business concepts and functions in an integrated manner.

 Review current student learning outcomes.

Excelsior College BS in Business Degree Credit Requirements

120 credits required. 60 in the arts and sciences, 45 in the business component (to include a minimum of 21 at the upper level of which 9 must be in the concentration), and 15 in the additional credit component (to include the 1-credit Information Literacy requirement).

Courses classified as upper level must be junior-senior level (300 - 400) and can be classified as a business core, concentration, and/or business elective course

See the credit requirements in chart form.

Special Accreditation for Excelsior College's BS in Business Degree

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Accounting (NYS CPA track) and Bachelor of Science in Business.

Other Excelsior Business Degrees That Might Interest You

BS in Business / MBA with concentration in Marketing Dual Degree Track
Master of Business Administration 
Master of Business Administration with concentration in Social Media Management
 

For More Info

Chat, call or email us with your questions about our programs:

Toll free:

888-647-2388 ext. 21

Email: Admissions@excelsior.edu

IACBE Specialized Accreditation

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA). The business programs in the following degrees are accredited by the IACBE: Bachelor of Science in Accounting (NYS CPA track) and Bachelor of Science in Business.