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Bachelor of Science in Business (Marketing) / MBA Dual Degree Track

Bachelor's in Business (Marketing)/ MBA Dual Degree

In the competitive marketing industry, if you're not moving ahead then you're falling behind. With the Bachelor of Science in Business (Marketing) / MBA Dual Degree Track from Excelsior College, you can move ahead farther and faster than ever.

A pioneer in adult education since 1971, Excelsior removes obstacles that can prevent you from earning a marketing BS / MBA. We offer advantages you can't find in a traditional marketing BS / MBA degree program, including:

  • Work/Life Balance. At Exclsior, you'll take online marketing classes on your schedule, not ours—an ideal way to pursue a BS / MBA degree if you're also holding down a job and raising a family.
  • Speed. Excelsior gets you to graduation more quickly by granting maximum transfer credit for prior college work, job experience, and military service. You'll only take the courses you really need, shaving months or years off your BS / MBA degree.
  • Cost. A shorter degree path translates into lower costs. And Excelsior's reasonable tuition, low student fees, and flexible payment options make it that much easier to fit a marketing degree into your budget.
  • Quality. Unlike for-profit online colleges, Excelsior is an accredited, nonprofit institution with a serious academic mission. Our business programs are led by first-rate faculty drawn from some of the nation's leading business schools.

A Serious BS / MBA Degree for Serious Students

Excelsior's BS / MBA degree meets the same high academic standards that govern marketing degrees at traditional on-site colleges. You'll develop advanced marketing skills that make a big difference in the job market and the workplace, including:

  • Market research
  • Consumer behavior
  • Trend analysis and forecasting
  • Advertising and promotion
  • Distribution
  • Brand management
  • Retailing
  • Wholesaling
  • Market information analysis

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Excelsior College BS/MBA Dual Degree Program Outcomes

BS / MBA Dual Degree Credit Requirements

The BS/MBA program is offered in conjunction with the School of Business & Technology. The dual degree track requires a total of 150 credits. Students achieve graduate status after completion of the 6-credit bridge component. Students receive both their bachelor's and master's degrees after the 150 credits are completed.

Learn more about the credit requirements

Program Competencies

Students completing the Bachelor in Science in Business to Master's in Business Administration degree program will have a foundational knowledge of business administration and strategic management, including competency in the following areas:

  1. Economics - Apply micro and macroeconomic concepts and theories to explain the relationship between legal, social, and economic interests of individuals and society.
  2. Accounting - Apply basic accounting concepts and principles to the analysis and interpretation of corporate financial statements.
  3. Marketing - Explain how modern marketing concepts and theories support and influence business strategies.
  4. Finance - Utilize financial management concepts and tools to make informed business decisions.
  5. Management - Apply the major concepts and theories of management and leadership in order to develop business strategies in a real-world context.
  6. Quantitative Analysis - Utilize quantitative research, statistics, and data analysis to analyze business data, support business decisions, and solve problems.
  7. Global - Analyze the opportunities and risks associated with doing business in a global environment.
  8. Ethics - Justify decisions by evaluating the social, ethical, and legal implications for business organizations.
  9. Communication - Effectively communicate business concepts orally and in writing to multiple audiences.
  10. Computer Skills - Utilize business computer applications and information technologies to organize and interpret business data and information.
  11. Teamwork/Cultural Diversity - Work effectively and collaboratively on diverse teams to complete projects on real-world scenarios.
  12. Critical Thinking - Employ critical thinking skills to interpret and analyze competing arguments and perspectives in a business environment.

Educational Outcomes

Upon successful completion of the Excelsior College BSB to MBA program, you will be able to:

  • Apply discipline-specific concepts and methodologies to identify, analyze, and solve business problems.
  • Demonstrate a desire and commitment to remain current with and adaptive to changing business conditions through continuous learning and self-improvement.
  • Demonstrate independent and critical thinking, function effectively in team-oriented settings, and maintain a high level of performance in a professional business environment.
  • Communicate effectively, orally, and in writing in a professional business environment.
  • Behave ethically and professionally in business and society.
  • Demonstrate and utilize leadership principles in your chosen career field.

Catalog: Business and Technology

Business and Technology Catalogs and Journal

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Institutional Accreditation

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Excelsior College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104. (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

All of Excelsior College's academic programs are registered (i.e., approved) by the New York State Education Department.

Transparency at Excelsior

Specialized Business Accreditation: Intro

SPECIALIZED ACCREDITATION for Business Degrees

Excelsior College has received specialized accreditation for its business programs through the International Assembly for Collegiate Business Education (IACBE), 11374 Strang Line Rd., Lenexa, KS 66215; 913-631-3009; www.iacbe.org. The IACBE is a specialized accrediting agency recognized by the Council for Higher Education Accreditation (CHEA).

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