Career Spotlight: Data Specialist

Posted on by Jenna Kerwin

Data flows endlessly in this complex digital age, weaving through our personal and professional lives in a river of binary code. In this era of information abundance, data has linked our world, shaping industries, influencing decisions, and guiding us into the future. Amid the bits and bytes is the data specialist, who digests and interprets data so that organizations worldwide can benefit from its possibilities.

What Is a Data Specialist?

A data specialist’s primary role is interpreting large amounts of intricate data into digestible pieces and presenting their findings clearly and concisely. They use various tools—including data mining, data modeling, and machine learning—to collect and analyze information to visualize, interpret, and report findings. Their main goal is to help an organization make informed decisions about its business model.

What Does a Data Specialist Do?

A data specialist performs various tasks for managing, analyzing, interpreting, and visualizing data. Their work is important in supporting organizational objectives across various industries and domains. Some common tasks include:

  • Designing and implementing data systems and management tools
  • Installing, updating, and managing databases
  • Monitoring, evaluating, and resolving programming problems
  • Writing and debugging code to support data processing and analysis
  • Interpreting data and translating it into usable applications
  • Ensuring data security and regulation compliance
  • Assessing databases for weaknesses
  • Upgrading systems or proposing new designs
  • Performing data entry
  • Keeping up to date with industry upgrades and improvements
  • Supporting application design by collaborating with technical teams
  • Providing technical support to employees
Get started on your career in data with an AAS in Technical Studies from Excelsior University.

Data Specialists vs. Data Scientists vs. Data Analysts

A data specialist is one of many professionals who work with data. Data scientists and analysts also play a role in interpreting and organizing digital information. Although their roles can often overlap, their work predominantly varies. Here are the key differences between a data specialist, a data scientist, and a data analyst:

Data Specialist

A data specialist uses data analysis to interpret data. Their responsibilities vary depending on their specialization, such as data engineering or database management. They focus on identifying and solving issues with complete accuracy. They use languages and tools like Python, SAS, and SQL to carry out their jobs.

Data Scientist

A data scientist uses data to uncover patterns, trends, and correlations that can be used to create predictive models and optimize processes. They focus on selecting appropriate models and algorithms, designing experiments, and interpreting results. Their backgrounds usually lie in statistics, mathematics, and computer science, and they use programming languages like Python, SQL, and R.

Data Analyst

A data analyst collects, processes, and analyzes data that can help inform business decisions. They clean and organize data, create reports and dashboards, and communicate findings to stakeholders. They possess strong skills in data manipulation, statistical analysis, and data visualization, and they use software like Excel, Jupyter Notebook, and Tableau.

Career Progression for Data Specialists

Many technical roads can lead you to a career as a data specialist. Likewise, your road after becoming a data specialist is paved with many higher career opportunities. Data assistants and ETL developers lead to jobs like data process specialist, SQL administrator, and data management specialist. You can land a job as a data specialist after working in these roles for a few years. After cementing your place as a seasoned data specialist, you can move into roles as a systems analyst, data administrator, or assistant manager and eventually work your way into management-level positions as a business owner or project manager.

How Much Does a Data Specialist Make

According to Zippia, data specialist salaries range between $40,000 and $116,0000 per year, though the average annual salary is $68,326. This breaks down to an hourly rate of $32.85. This is the salary of someone midcareer; data specialist salaries depend on education, experience, and location.

Career Outlook

Zippia reports that data specialist positions are in high demand. The projected growth rate of this job is 9% from 2018-2028, with about 10,500 jobs expected to emerge over the next decade. Data specialist salaries have increased 14% over the past half-decade, which is a good incentive for those looking to enter this field.

How to Become a Data Specialist

To become a data specialist, you must possess the appropriate education, skills, and experience. This includes obtaining a bachelor’s degree in computer sciences, statistics, math, economics, or a relevant field and pursuing specialized training in programming languages like R and Python through certifications or extra courses.
You may also benefit from obtaining a master’s or other advanced analytics or computer science degree, though employers do not usually require this. It would help if you also considered gaining real-life practice through internships and entry-level positions so you can apply your skills and knowledge and gain practical experience.

Skills You Need for a Career as a Data Specialist

Just as you need the right education to become a data specialist, you must also possess the right skills to succeed. Being an effective communicator and problem solver are top skills employers list when seeking potential candidates, but other key skills you should have in your repertoire include the following:

  • Data analysis. Data specialists need to be able to use data analysis to identify data patterns, enhance process flow, and perform audits. They should also be adept at identifying customer behavior, developing organizational strategy, and providing decision support for an organization.
  • Data entry. This position requires a person to be skilled in using data entry to input and manage data, organize and manage information, create reports, ensure data accuracy, and monitor data for errors.
  • Data management. Data specialists must be well versed in gathering, organizing, and maintaining data from various sources to use it in multiple projects and processes and consult with stakeholders.
  • Data visualization. You’ll need this skill to present data to stakeholders and clients in clear and concise formats. Data specialists should be able to easily use software like Tableau and R to produce interactive data visuals.
  • Project management. Planning, organizing, and overseeing project completion can also be a substantial part of the job. Data specialists should be able to use time management and various policies and recommendations to ensure that a project is completed successfully, on time, and within budget.

Degree Requirements to Be a Data Specialist

You’ll likely need a bachelor’s degree in computer science, statistics, or a related field to pursue a career as a data specialist. You may choose to start, though, by first working toward an associate degree with a focus in computers and/or technology, which can provide you with a broad professional and technical foundation in the various functional components you’ll need as a data specialist.

Pursuing a degree incrementally, especially online or in an asynchronous format, may be a more attractive option for adults already in the workforce who may not be able to commit to a traditional four-year bachelor’s degree path. Whether you start with your associate or opt to pursue a bachelor’s from the get-go, the goal is to earn a Bachelor of Science in a relevant field, such as a BS in Information Technology or a BS in Computer Science.

Data Specialist Certifications

Though not required by employers, pursuing further certification to enhance your skills and knowledge can further your growth as a data specialist. Certifications are optional for entry-level employment, but they can help you stand out if you’re looking to progress in your career. The CompTIA IT Fundamentals certification is a beneficial program for professionals in various industries requiring an extensive understanding of IT.

Data-related fields are growing rapidly, and as they do so, more professionals will be needed to keep up with the complex collection of evolving digital information. Data specialists are critical in making sense of the modern world and helping others see the clear picture that can form in that mighty river of ones and zeros.

How to Use the GI Bill at Excelsior University

Posted on by Caitlin Abram

If you’ve ever been a part of the United States armed forces, you’ve worked hard to build the commitment and dedication that will serve you well in whatever you choose to take on next. For many service members transitioning out of the military, the next mission is going back to school. That means accessing your benefits through the GI Bill®. We’ll help you understand this cornerstone of the military’s benefit package and explain how to use the GI Bill at Excelsior University to continue your education.

What Is the GI Bill?

The GI Bill is the name for the suite of benefits earned by military veterans. Updated, expanded, and revised numerous times during its 80-year history, the mission of the bill has remained constant: to provide U.S. servicemembers with educational opportunity.

Servicemen’s Readjustment Act of 1944 to Present: A Brief History

On June 22, 1944, as World War II raged on, President Franklin Roosevelt signed the Servicemen’s Readjustment Act of 1944 into law. Millions of veterans were expected to return home to possible unemployment, a dearth of affordable housing, and limited educational options. The United States had faced a similar challenge after World War I, when a lack of adequate compensation and support for veterans resulted in disastrous social and political consequences during the years leading up to the Great Depression. This new law, also known as the GI Bill, was in large part designed and championed by the American Legion and sought to avoid repeating history with a guarantee that all veterans would be provided for.

The first GI Bill included low-interest home loans and support for disabled veterans, but its most enduring benefit has been educational. The U.S. Department of Defense reports that in 1956, when the original bill expired, around 8 million veterans had used its benefits to earn a college degree.

The GI Bill was extended several times during the Korean and Vietnam wars, with the 1980s-era Montgomery GI Bill® and the Post-9/11 GI Bill® being the most used by veterans today.

Visit Excelsior’s Lt. Col. Bryant A. Murray Veterans Center for even more resources.

Your Step-by-Step Guide to Using the GI Bill at Excelsior University

Excelsior University has a proud history of supporting veterans’ education. From the evaluation of military training for credit toward degree programs, to the resources in our Lt. Col. Bryant A. Murray Veterans Center and our dedicated military admissions counselors, we’re experts in helping veterans make the most of their education benefits and have developed this step-by-step guide for how to use the GI Bill at Excelsior.

Step 1: Identify Your GI Bill Benefits

Identifying your GI Bill benefits is the first step to making use of all they have to offer. Each version of the bill comes with its own set of qualifications based on the dates you served and the length of your service.

Post-9/11 GI Bill

If you served at least 90 days of active duty after September 10, 2001, you’re eligible for Post-9/11 GI Bill benefits. This version of the bill grants you 36 months of full-time education benefits up to a certain amount per academic school year. Your tuition is sent directly to the school you attend, but the bill also provides a monthly housing allowance to eligible students, as well as a stipend for books and supplies. If your service ended before January 1, 2013, you have 15 years to use your benefits, starting from your last date of separation from active service. If you left service after this date, your benefits have no expiration date. Check the U.S. Department of Veterans Affairs (VA) website for more information on eligibility and benefits.

Montgomery GI Bill Active Duty

Veterans who served at least two years of active duty prior to September 11, 2001, are eligible for education benefits under the Montgomery GI Bill Active Duty® (MGIB-AD). This version of the bill provides students a set monetary amount every month, based on the number of credits they take per semester, otherwise known in the military as their rate of pursuit. The benefit check goes directly to you, and you’re responsible for paying your tuition and other school fees yourself. Students typically have 10 years to take advantage of their benefits. There are four different categories of eligibility, so make sure to check the VA website to determine which applies to you.

Montgomery GI Bill Selected Reserve

If you’re a member of the National Guard or the Army, Navy, Air Force, Marine Corps, or Coast Guard Reserve, you’re eligible for benefits with the Montgomery GI Bill Selected Reserve® (MGIB-SR). Like the MGIB-AD, it provides students a set dollar amount every month, based on your rate of pursuit, paid directly to you to use for education. The MGIB-SR, however, only applies to those with current service obligations of at least six years.

Step 2: Apply for Benefits

Visit the VA website to find the forms and information you need to officially apply for your benefits. To begin receiving your education funds, first select the school you’ll be attending or education program you want to pursue. Before starting the application process, make sure you have ready your Social Security number, bank account information, information about your educational institution, and your military history.

Step 3: Submit Your Eligibility

If you’re using the MGIB-AD, MGIB-SR, or Survivors’ and Dependents’ Educational Assistance (DEA) program, submit your certificate of eligibility and your request for VA certification to VABenefits@Excelsior.edu. An admissions counselor from Excelsior’s Veterans Affairs team will contact you about next steps, depending on which benefit package you’re using.

Step 4: Contact Veterans Admissions with Questions

Excelsior University’s veterans counselors are ready to help. With more than 50 years serving the education needs of the military community, they’re experts in helping you navigate your benefits and will make sure you’re ready to enroll in the courses you need. If you have any questions about the benefit application process, contact Veteran Admissions by email at Veterans@Excelsior.edu or by phone at 844-843-9299.

GI Bill Tips

With any government program, there are complexities and caveats. Here are a few GI Bill tips to keep in mind when navigating your benefits:

  • If you’re eligible for more than one GI Bill program, you can’t double dip. You must decide on a single benefit you want to use.
  • You can use your GI Bill benefits while still on active-duty service, but you must serve two years before doing so, and the amount you receive is less than it would be as a veteran. Certain military family members are eligible for their own benefits through the DEA program.
  • Unused Post-9/11 GI Bill benefits are transferrable to your spouse or children, but benefits under the Montgomery GI Bill are not.
  • The Harry W. Colmery Veterans Educational Assistance Act of 2017, also known as the Forever GI Bill®, expands many Post-9/11 Bill coverages and qualifications. Check the VA website for information on how your benefits may change.
  • Make sure you understand your monthly housing allowance. It differs depending on the zip code of the campus where you’ll be attending class, the amount of credits you take each month, and whether you enroll in online courses.
  • Your GI Bill Statement of Benefits will show you how much of your benefit you’ve used and how much you have left.
  • Use the VA’s GI Bill Comparison Tool to search schools and estimate your benefit amount.

The original signers of the GI Bill knew that a lifetime of success and opportunity starts with access to higher education. As a veteran, your service has earned you every benefit the GI Bill has to offer, and knowing how to use the GI Bill to your best advantage will help you invest in your future.

Understanding your eligibility, benefits, and the application process ensures that you can unlock the GI Bill’s full potential for your education. Trusted organizations like the VA are always available with resources and support, and Excelsior University is here to help and continue our mission of serving veteran students—today and every day.

 

GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government Web site at benefits.va.gov/gibill/.

What Can You Do with a Cybersecurity Degree?

Posted on by Excelsior Staff

Cybersecurity is a critical and engaging field of study, providing significant career opportunities that include safeguarding the digital landscape. Pursuing a career in cybersecurity can not only be personally fulfilling but also impact your community and the world. Given the ever-increasing integration of technology into daily life and the paramount importance of information security, the study of cybersecurity isn’t merely timely—it’s a necessity.

How Long Does It Take to Earn a Cybersecurity Degree?

The length of time it takes you to earn a cybersecurity degree will vary based on multiple factors, including the type of program you choose and your commitment level. Typically, a bachelor’s degree in cybersecurity can be completed in four years of full-time study. However, for those eager to enter the workforce sooner, some institutions offer accelerated programs that can be finished in as little as two to three years. On the other hand, finishing a degree might take longer for part-time students because they might have to balance their studies with other life responsibilities.

Associate degrees and certificate programs are also available for individuals looking to get a head start in the field or enhance their current qualifications. These shorter programs can take anywhere from a few months to two years and often focus on specific areas within cybersecurity, providing a targeted skill set that can be immediately applicable in the workforce.

Is Cybersecurity a Good Major?

In contemplating whether cybersecurity is a good major for you, consider the industry’s dynamic and ever-evolving nature. Cyberthreats are becoming more sophisticated by the day, driving demand for skilled professionals who can outsmart digital adversaries. This constant need for innovation and problem-solving makes cybersecurity a stimulating and rewarding field. Also, the versatility of a cybersecurity degree opens a variety of career paths in various sectors, including government agencies, financial institutions, health care organizations, and tech companies. The skills acquired in a cybersecurity program are highly sought after, making graduates attractive to a wide range of employers.

Financially, careers in cybersecurity are among the most lucrative in the IT field, with competitive salaries reflecting the high demand and critical nature of the work. Calculating the return on investment (ROI) for a cybersecurity degree involves considering tuition costs, potential lost wages during study, and the median salary of cybersecurity professionals. With the average annual tuition and fees at a public college around $9,700 and lost wages—depending on whether you’re a full-time or part-time student and how much you earn—potentially adding up to tens of thousands of dollars per year, the total cost of a degree can be significant. However, the median annual salary for an information security analyst is $112,000. So, over your career, the cumulative earnings could significantly outweigh the initial investment, leading to a substantial long-term ROI. This analysis suggests that a cybersecurity degree can be a wise financial decision, with the potential to recoup and far exceed the initial investment over time.

Kick-start your career with a Bachelor of Science in Cybersecurity from Excelsior University.

What Will You Learn in a Cybersecurity Degree Program?

The curriculum in a cybersecurity degree program is designed to build a solid foundation in computer science principles while diving deep into specialized areas such as network security, ethical hacking, cryptography, and digital forensics.

Courses in a cybersecurity program will challenge you to think like both a defender and an attacker, teaching you how to anticipate and mitigate potential threats. You’ll learn about the latest technologies and methodologies used to secure information and infrastructure, from encryption techniques to vulnerability assessment and risk management strategies.

Beyond the technical skills, cybersecurity programs also emphasize critical thinking, problem-solving, and ethical considerations, preparing you for the complex and nuanced challenges you may face on the job. You’ll gain invaluable insights into the legal and regulatory environment surrounding cybersecurity so you can learn about the responsibilities and implications of your actions as a professional in the field.

Jobs You Can Get with a Cybersecurity Degree

The field of cybersecurity is vast and varied, offering a plethora of career paths for those with a degree. Here’s a glimpse into some of the most sought-after roles:

Cybersecurity Analyst

As a cybersecurity analyst, you’ll be the digital world’s guardian, monitoring networks for breaches, analyzing threats, and implementing strategies to protect against cyberattacks. Your keen eye for detail and problem-solving skills will be crucial in safeguarding an organization’s information systems.

Penetration Tester

Imagine being a hacker—but one who wears a white hat. As a penetration tester, you will ethically hack into systems to find vulnerabilities before cybercriminals do. This role requires a mix of imagination and technical expertise, as you will think creatively to breach defenses and strengthen security.

Malware Analyst

In this role, you’ll dissect malicious software to understand how it works and how to counteract it. Malware analysts play a critical role in developing defenses against viruses, worms, and other cyberthreats, ensuring that digital environments remain secure.

Security Architect

As a security architect, you’ll design a fortress, but in the digital sphere. You’ll be responsible for creating the complex security structures that protect an organization’s computer systems and data from cyberthreats.

Information Security Analyst

The strategists of the cybersecurity world, information security analysts plan and implement security measures to protect an organization’s computer networks and systems, staying one step ahead of cyberthreats.

Cloud Security Architect

With the shift toward cloud computing, the role of a cloud security architect has become increasingly important. You’ll design and implement secure cloud-based environments, ensuring that data stored in the cloud is protected from unauthorized access and cyberattacks.

Cybersecurity Consultant

Consultants wear multiple hats, advising businesses on how to protect their digital assets. Your role may involve conducting security assessments, developing security strategies, and solving complex cybersecurity challenges.

Chief Information Security Officer (CISO)

As a CISO, you’ll lead an organization’s information security program, overseeing strategies to protect against cyberthreats. This high-level role combines management skills with deep cybersecurity knowledge.

Forensic Expert

Computer forensic experts are the detectives of the digital world. You’ll investigate cybercrimes, analyzing how breaches occurred and retrieving lost or stolen data. Your work is crucial in solving crimes and preventing future attacks.

Network Engineer

Specializing in network security, you’ll design and implement secure networks, ensuring the safe transmission of data. Your expertise will be critical in preventing unauthorized access and safeguarding against cyberattacks.

How to Prepare for a Career in Cybersecurity

Preparing for a career in cybersecurity involves a combination of education, hands-on experience, and continuous learning. Start by pursuing a relevant degree, like one in cybersecurity, to build a solid foundation. You may also seek internships and entry-level positions to gain practical experience, or participate in hackathons and cybersecurity competitions to sharpen your skills. Additionally, staying abreast of the latest cyberthreats and trends through continuous learning and professional development is crucial in this ever-evolving field.

Job Outlook for Cybersecurity Majors

The job outlook for cybersecurity majors is exceptionally bright. As cyberthreats continue to grow in complexity and frequency, the demand for skilled cybersecurity professionals is skyrocketing. Organizations across all sectors are seeking experts who can protect their digital assets, leading to a robust job market for those with the right skills and qualifications. The U.S. Bureau of Labor Statistics (BLS) forecasts a 32% increase in information security analyst jobs from 2022 to 2032, resulting in about 16,800 new positions each year—making it an opportune time to pursue a career in cybersecurity.

Earn Your Cybersecurity Degree from Excelsior University

If you’re excited by the prospect of a career that blends challenge, impact, and opportunity, a degree in cybersecurity might be the perfect fit for you. Excelsior University offers a comprehensive cybersecurity program designed to equip you with the knowledge, skills, and practical experience needed to excel in this dynamic field.

Whether you’re just starting your college journey or looking to pivot your career, we invite you to explore how our program can help you achieve your goals. Contact us today for more information about our cybersecurity program and take the first step toward a rewarding career protecting the digital world.

Excelsior University Partners with CDPHP for National Nurses Week  

Posted on by Jason Bonafide

Pictured: Renée Golderman, chief quality officer for CDPHP (left), and Kathleen Mattice, chief clinical officer at Community Care Physicians (right).

ALBANY, N.Y.  – In honor of National Nurses Week, Excelsior University is pleased to partner with Capital District Physicians’ Health Plan, Inc. (CDPHP®) to support nursing education. A philanthropic donation from CDPHP will help underwrite Excelsior nursing scholarships. In addition, CDPHP will partner with the University to host a webinar panel discussion titled “Different Ways to Use Your Nursing Degree” on Wednesday, May 8. Presented by Excelsior’s Office of Alumni Engagement in collaboration with CDPHP, the free event takes place from 6:30-7:30 p.m. and is open to Excelsior students, alumni, and the general public. Register to attend here.  

The panel features Capital Region health care leaders Renée Golderman, chief quality officer for CDPHP, and Kathleen Mattice, chief clinical officer at Community Care Physicians. Discussion topics will include the health care industry, the field of nursing, and the various career paths students with nursing degrees can pursue. A question-and-answer session with the panelists will follow the formal discussion. The panel will be moderated by Robin Goodrich, executive dean of Excelsior’s College of Nursing and Health Sciences, and Steven Marciano, second vice president of Excelsior University’s Alumni Leadership Council and manager of business operations for St. Anthony’s Hospital Morton Plant North Bay Hospital at BayCare Health System in Florida. 

“CDPHP is proud to collaborate with Excelsior University to encourage and support the next generation of nurses,” said Renée Golderman, chief quality officer for CDPHP. “Nursing is a meaningful and rewarding career that offers so many benefits – from personal fulfillment to career growth opportunities to ensuring our communities live longer, healthier lives. I continue to recommend nursing as a profession and have yet to find another career choice that allows the flexibility and possibilities that nursing does. The sky is the limit and nurses make the difference.”

Golderman has more than 30 years of experience in the health care industry. She provides the strategic leadership needed to design, implement, and manage vital quality improvement programs at CDPHP.  

Mattice has held progressive leadership positions in health care since 1988. She is the senior vice president of clinical operations at Community Care Physicians, the largest independent multispecialty medical group in the Capital Region. 

National Nurses Week was established by the American Nursing Association in 1990 and is celebrated every year from May 6-12. This annual week of recognition is an opportunity to highlight the stories of our nation’s nurses and thank them for their service and dedication. 

For more information on Excelsior University, visit www.excelsior.edu

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Media Contact Excelsior University:
Jason Bonafide, jbonafide@excelsior.edu, 518-608-8446

ABOUT EXCELSIOR UNIVERSITY
Excelsior University is an accredited, not-for-profit online institution focused on helping adults complete their degrees and advance their careers. Excelsior contributes to the development of a diverse, educated, and career-ready society by valuing lifelong learning with an emphasis on serving individuals historically underrepresented in higher education. Founded in 1971, Excelsior meets students where they are — academically and geographically — removing obstacles to the educational goals of adults pursuing continuing education and degree completion. Our pillars include innovation, flexibility, academic excellence, and integrity. 

What Is a Degree in Logistics?

Posted on by Jenna Kerwin

What Is Logistics and What Is a Logistics Degree?

Logistics involves planning, implementing, and controlling the movement and storage of goods, services, and related information from point of origin to point of consumption. Logistics professionals ensure that products and services are delivered efficiently, on time, and at the right cost. A degree in logistics provides a solid foundation for careers in this dynamic and evolving field, offering practical skills and theoretical knowledge that can lead to rewarding opportunities.

If a logistics degree sounds in line with your career goals, read on to see whether it’s the right choice for you.

What Is a Logistics Degree?

A degree in logistics typically refers to a program of study that focuses on the management and coordination of the various activities involved in the supply chain of goods and services.

Start your career in logistics with a BS in Business from Excelsior University

What Do You Study in a Logistics Program?

The curriculum of a logistics degree program may cover a range of topics, including:

  • Supply Chain Management: Understanding the entire supply chain, from procurement to distribution, and optimizing its efficiency.
  • Transportation Management: Examining different modes of transportation (e.g., air, sea, land) and selecting the most cost-effective and timely options.
  • Inventory Management: Managing and controlling inventory levels to minimize costs while ensuring products are available when needed.
  • Warehousing and Distribution: Planning and optimizing the storage and distribution of goods within a supply chain.
  • Procurement: Selecting suppliers, negotiating contracts, and ensuring the timely delivery of goods and services.
  • Logistics Information Systems: Using technology and information systems to enhance the tracking and coordination of logistics activities.

Excelsior University offers a Bachelor of Science in Business with a concentration in Logistics Management for individuals looking study the strategic and analytic processes involved with procurement, inventory control, management, coordination, maintenance, transportation, and distribution of goods and services.

Why Get a Degree in Logistics?

Earning a degree in logistics can offer advantages and opportunities for people interested in pursuing a career in this field. Here are just a few reasons why you might consider getting a degree in logistics:

  • Growing Industry Demand: The logistics and supply chain industry is continually expanding, driven by globalization, e-commerce growth, and increased complexity in supply chain networks. As a result, there is a growing demand for skilled professionals.
  • Diverse Career Opportunities: Graduates can find opportunities in areas such as supply chain management, transportation, distribution, procurement, inventory management, and more.
  • Technology Integration: The logistics industry is increasingly leveraging technology and data-driven solutions. A logistics degree program may include training in logistics information systems, data analytics, and emerging technologies.
  • Strategic Decision-Making: A degree in logistics prepares individuals to make informed decisions that align with organizational goals and objectives.
  • Networking Opportunities: Through coursework, internships, and industry events, students pursuing a degree in logistics have the opportunity to build a professional network. Networking can be crucial for finding job opportunities, gaining insights into the industry, and establishing connections.

What Can I Do with a Degree in Logistics?

A logistics degree opens career opportunities across different industries. Here are some potential career paths you can pursue with a degree in logistics:

  • Logistics Manager: Responsible for overseeing the entire logistics process, including supply chain management, transportation, warehousing, and distribution.
  • Supply Chain Analyst: Analyzes data to identify trends, inefficiencies, and areas for improvement in the supply chain. They use statistical and analytical tools to optimize processes and enhance supply chain performance.
  • Procurement Specialist: Engages in sourcing, negotiating, and purchasing goods and services for an organization. They work to ensure a reliable and cost-effective supply of materials.
  • Transportation Manager: Manages the transportation network of an organization, coordinating the movement of goods via various modes such as air, sea, rail, and road.
  • Warehouse Manager: Oversees the storage, organization, and distribution of goods within a warehouse. Warehouse managers focus on inventory management, order fulfillment, and maintaining efficient operations.
  • Inventory Control Specialist: Manages and monitors inventory levels to prevent overstock or stockouts. They use various techniques to optimize inventory, such as demand forecasting and just-in-time principles.
  • Risk Analyst: Evaluates and mitigates risks in the supply chain, such as disruptions due to natural disasters, geopolitical events, or other factors. Risk analysts help organizations develop contingency plans to minimize potential disruptions.

The field of logistics offers a range of roles with varying levels of responsibility. The specific career path you choose may depend on your interests, skills, and the industry you are interested in working within.

Passionate Pursuit

Posted on by Jenna Kerwin

Molly Gruss, of Albany, New York, has always had a passion for working with youth. When she landed a job working in direct care with underprivileged children at St. Catherine’s Center for Children in Albany, she was able to turn that passion into a job. After earning a Master of Public Administration in 2023 from Excelsior University, she became the supervisor of recreation and engagement and is now on her way to making her passion a lifelong career.

Gruss joined St. Catherine’s Center for Children more than five years ago, working with underprivileged youth who have experienced some sort of trauma. “I’ve always had a passion for working with youth,” she says and adds, “I’m passionate about helping the community… My passion really is for helping people.”

It wasn’t too long after she began working at St. Catherine’s Center for Children that she decided to pursue an undergraduate degree that would best suit her interests and her role. Volunteering in the community as well as working full-time at St. Catherine’s meant her time was limited. She discovered Excelsior University (then College) and found that the online courses fit in with her busy schedule. She describes her decision of choosing a major: “I decided if I was going to work with that [underprivileged] population, I really wanted to focus on youth that needed more of an adult figure or mentor, and so I decided to go into the human services route.” She earned a Bachelor of Science in Social Science with a concentration in Human Services in 2021 and soon after decided to pursue another degree.

“I was working a full-time position that required a lot of me, so I needed a flexible online program,” says Gruss. “I had a great experience with Excelsior undergrad and I figured why not just continue that way?” So she re-enrolled. Gruss says she benefited from not only how much the online courses matched her lifestyle, but also how much she learned from others. “I don’t think you realize how much other educational opportunities there are in an online studies program,” she says, noting how she learned things from peers in her classes as well as from the instructors. Gruss explains she personally benefited from the various insights and value systems that other people brought to the online classroom.

Arrow up  Molly Gruss talks about the impact of earning an MPA and why Excelsior was the right choice for her.

Gruss, recipient of Excelsior’s 2023 Robert E. Kinsinger Memorial Award, has brought much of what she has learned in her academic journey into her career. Since earning her master’s degree, she became the supervisor of recreation and engagement and can showcase her leadership talents. “I’m able to use a lot of the leadership skills that I’ve learned in my academic studies and bring them to my career as I develop as a professional, and lead and mentor through an embedded coaching style. I’m able to offer a better version of myself,” she explains.

Her newfound knowledge is critical to her success at St. Catherine’s. No two days are ever the same, and Gruss is always busy. A typical day can be chaotic, she says, and she can be doing a variety things at once. Sometimes Gruss works directly with the youth, taking them on community outings, like hiking, going to a local organization, doing art or equine therapy, or participating in fitness classes. Other times, she supervises an activity that a recreational specialist facilitates. Still other times, Gruss takes part in meetings or does administrative work. She also spends time in the community looking for other outlets for the youth and building partnerships with other organizations to provide opportunities for them.

The biggest reward of her job is what it does for the children. They benefit from the opportunities she helps bring to St. Catherine’s in many ways, but Gruss says, “I would say the biggest benefit is providing them with normalized experiences.” In other words, they are able to experience the activities and events just like other kids when they usually might not have the opportunity to do so.

Now that she has earned her master’s degree, Gruss hopes it will allow her to be the best version of herself because “The best version I can be is going to benefit them [the children].” Gruss, a first-generation college graduate, isn’t stopping there, either. She intends to be an even better version of herself by attending the NEW Leadership New York (NLNY), a program offered by UAlbany and other partner institutions to educate women in the Capital Region about politics and social issues, and teach them to become effective leaders. Gruss is excited to learn from her peers and other successful individuals through this institute and is proud she can take everything she has learned and continues to learn and bring it back to St. Catherine’s. As she puts it, “I’m most proud of finding my passion and putting everything into that.”

How to Use AI in Marketing

Posted on by Caitlin Abram

Artificial intelligence (AI) is here and here to stay—but rest assured that the robots aren’t coming to steal your job just yet. And if you’re a marketer, you should definitely be excited to embrace the ways you can incorporate AI into your marketing strategies.

We’ll explore why this transformative technology is more empowering than intimidating and how you can use AI in marketing as your secret weapon to personalize experiences, predict trends, automate tasks, and more.

What Is AI?

AI is shorthand for a category of technology that mimics the way humans think to execute tasks that have traditionally required a human to perform them. These tools can range from free web applications, like ChatGPT, to custom solutions built to handle specific tasks.

AI is a broad field that includes psychology, computer science, linguistics, programming, and engineering, among others. Although it may feel like AI has very quickly exploded into the zeitgeist, you’ve probably been interacting with some forms of AI for longer than you realize.

Siri, the virtual assistant on Apple iPhones, is AI; so are in-home devices like the Google Nest and the Amazon Echo. Social media uses AI principles to serve you content, and online retailers use AI to show you promotions for items you’re likely to buy. It’s only recently that the general internet-using public has had access to artificial intelligence that’s powerful enough to generate new content like articles or images based on a user’s query—that is, generative AI—and many industries have begun to champion their use to streamline work. Particularly within the field of marketing, AI has an abundance of useful applications.

Types of AI That Are Useful in Marketing

Think about the types of tasks you do in a day. Now, think about the tasks you don’t like: the repetitive, tedious work you wish were faster and easier. There might be an AI for that, with a variety of artificial intelligence tools to choose from, depending on your needs. Whether you need to crunch numbers or create content, here are four types of AI that are useful in marketing.

  • Machine learning: This type of AI continually analyzes enormous amounts of data and then, depending on what you’re trying to measure, “learns” to identify patterns. Marketers use it to predict customer behavior, forecast future sales, make decisions about market segmentation, and tailor user experiences.
  • Natural language processing (NLP): Virtual assistants are examples of natural language processing AI that is useful in marketing to interact with customers in real time. NLP AI can also analyze social media posts and online reviews mentioning your company or product to give you an ongoing gauge of customer satisfaction.
  • Generative AI: This type of AI can be commonly found in free online applications like DALL-E, ChatGPT, and Gemini. Using interactive prompts, generative tools develop new content and can help with creating copy as well as graphics.
  • Reactive AI: Because reactive AI is programmed to deliver consistent outputs on a predefined set of inputs, it’s typically used in marketing to automate repetitive tasks. Some simple chatbots can be considered reactive AI, as can automated email responses or auto-generated product recommendations.

7 Ways to Use AI in Marketing

Applying the four main functionalities of artificial intelligence can yield a myriad of specific uses, but these seven ways to use AI in marketing can help make common tasks just a little easier—and much faster.

1. Analytics

AI is particularly suited for analytics and can be used to chart the success of your marketing efforts using any KPI you choose. AI is also useful for generating effective reports and infographics of your results to present to others.

2. Engagement Strategy

Get the right message to the right audience at the right time by using AI to predict what behavior certain populations are likely to engage in. AI can help you pinpoint the most effective ways to market to your audience and then track your results.

3. Copywriting

If you’re short on time or inspiration, AI can help by generating ad copy, tagline ideas, sample scripts, and more—nearly instantly. AI’s quick adaptability to your input makes it easy to try out different tones and textures in your writing.

Excelsior’s BS in Business equips you with the experience you need and the skills employers want.

4. Image Generation

One of the most talked-about features of AI is its ability to create new images on demand. This can be especially useful for small marketing teams who may not have the budget for custom imagery.

5. Audience Segmentation

AI can efficiently turn heroic amounts of customer data into actionable recommendations by picking up on behaviors and demographic patterns. This makes AI an excellent resource for identifying marketing personas for your ideal audience.

6. Media Buying

Tying into analytics and personalization, AI can assist in making decisions about where your media budget can have the most impact. AI can also be used to automatically bid on and buy keyword advertising.

7. Personalization

If you’ve used AI to create audience segments, the next step is making sure those audiences have a user experience that’s tailored to them. AI can help you create and then automatically serve up personalized landing pages, ads, and content designed for your customers’ specific needs.

How to Learn More About Artificial Intelligence in Marketing

If you want to learn more about AI in marketing, you have multiple options.

Experience

The quickest way to build AI skills is to start using it. Figuring out the capabilities and limitations of AI will help you decide what makes sense for your marketing needs. One of the loudest criticisms of generative AI is its perceived overuse. You’ll need to find the right balance of efficiency and humanity when deciding how much to rely on these kinds of tools for your content.

Certifications

Pursuing an AI certificate not only helps you develop a deeper understanding of AI’s capabilities but is a smart way to add value in your current position and strengthen your resume for the future. Marketing professionals can find online AI business education programs focused on the ethics, opportunities, and applications of AI to their field, like Wharton Online’s program AI for Decision Making: Business Strategies and Applications or the MIT Sloan School of Management’s Artificial Intelligence: Implications for Business Strategy. There are plenty of no-cost AI certifications as well, such as the AI courses offered by LinkedIn Learning and Microsoft Learn’s AI learning hub.

Degree Programs

Once exclusively the domain of technical IT and engineering programs, artificial Intelligence is increasingly being incorporated into the curricula of business schools, as educational institutions are now understanding that a familiarity with AI tools will be crucial for business professionals’ future success.

In addition to acquiring strategies for using AI, a business degree will also help you think critically about the ethical and security issues inherent in this new technology. Marketing-focused business degree programs are an excellent choice for developing a strong background in data-driven decision-making—an important skill for understanding and leveraging the data that AI generates. And classroom projects are a useful opportunity to take AI tools for a test drive, letting you experience for yourself their potential benefits and pitfalls in a more controlled environment.

Using AI in marketing can reveal a world of possibilities, and for some neophytes to the technology, it can be tempting to see AI as a quick solution for every challenge. However, there will always be a need for the nuanced critical thinking and creativity that real human experience can deliver. AI only “sees” what we show it and only does what we ask. Although AI may seem like magic, it’s a complicated system of algorithms and programming created by humans. You are in control, so don’t be afraid to experiment and explore, because the future will most certainly belong to those who use AI to work smarter.

Learn how a BS in Business from Excelsior University can advance your marketing career
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How to Start a Career in HR

Posted on by Jenna Kerwin

In-depth Guide to Entering the Human Resources Industry

A human resources (HR) department is responsible for managing the workforce and handling various aspects related to employees. The primary focus of HR is on people—from recruitment and onboarding to training and development, and ultimately to employee retention and well-being. The HR department plays a crucial role in creating a positive work environment and supporting the overall goals and success of the organization.

If you like administrative activities and enjoy working with people, read on to see whether a career in HR is right for you.

Jump-start your HR career with a business degree from Excelsior.

Who Should Work in HR?

Human resources is a field that requires individuals with a combination of interpersonal skills, organizational acumen, and a genuine interest in supporting both employees and the overall goals of an organization.

The people best suited for a career in human resources are people who understand and connect with the emotions and perspectives of employees and who are culturally aware. HR professionals should be able to navigate diverse workplaces, which includes understanding and promoting diversity, equity, and inclusion within the organization.

It’s important to note that while the above qualities are beneficial, there is no one-size-fits-all profile for an HR professional. Different roles within HR may require a unique mix of skills, and individuals with diverse backgrounds and experiences may find success.

Common Careers in HR

Human resources is a diverse field with various career paths. Here are some common HR careers:

  • HR Generalist. These professionals handle a range of HR functions, including recruitment, employee relations, training, benefits administration, and compliance. They are often a point of contact for employees and managers within an organization.
  • Recruitment Specialist / Recruiter. These specialists are responsible for sourcing, screening, and selecting candidates for job openings within an organization. They may also be involved in developing recruitment strategies and building relationships with potential candidates.
  • Compensation and Benefits Specialist. Professionals in this role design and manage compensation and benefits programs. They analyze market trends, ensure compliance with regulations, and work to create competitive and attractive compensation packages.
  • Training and Development Specialist. These specialists design and deliver training programs to enhance the skills and knowledge of employees. They may develop onboarding programs, organize workshops, and assess training needs within the organization.
  • HR Manager. HR managers develop HR policies, ensure compliance with labor laws, and provide strategic guidance to the organization. They often play a key role in decision-making related to workforce planning.
  • Diversity and Inclusion Specialist. Professionals in this role focus on creating inclusive workplaces. They develop and implement strategies to promote diversity, equity, and inclusion within the organization.
  • Talent Management Specialist. These professionals focus on attracting, developing, and retaining top talent. They may be involved in succession planning, leadership development, and workforce planning.

Skills and Qualifications Needed to Work in HR

Working in HR requires a diverse set of skills to effectively manage people, policies, and processes. Here are some essential skills for a successful career in HR :

    • Communication skills
    • Interpersonal skills
    • Problem-solving skills
    • Ethical judgment
    • Organizational skills
    • Adaptability
    • Familiarity with HR technology
    • Negotiation skills
    • Analytical skills
    • Legal knowledge
    • Leadership skills
    • Time management

 

Education Needed to Work in HR

The education required to work in HR can vary based on the specific position and organization. However, a common educational path for entry into HR roles includes earning a bachelor’s degree in a relevant field. Some common fields for a bachelor’s degrees include human resources management, business administration, psychology, industrial-organizational psychology, and labor relations. Excelsior’s Bachelor of Science in Business program equips you skills you can use on the job, including accounting, business strategy, communication, computer skills, economics, business ethics, finance, global business, leadership, management, marketing, data analysis, teamwork, and cultural diversity. The BS in Business program is a good choice if you are looking to enter the field of human resources.

Certifications can also enhance your qualifications and demonstrate your expertise in human resources. Some of the most common certifications include the Professional in Human Resources (PHR), Society for Human Resource Management Certified Professional (SHRM-CP), Senior Professional in Human Resources (SPHR), and Society for Human Resource Management Senior Certified Professional (SHRM-SCP).

Building a successful HR career takes time, dedication, and continuous learning. Be proactive in seeking opportunities and showcasing your skills to potential employers.

Career Spotlight: Logistician

Posted on by Jenna Kerwin

An In-depth Look at a Career in Logistics

Logisticians play a crucial role in various industries and organizations by managing the intricate process of the supply chain and logistics. Their role is vital in the dynamic and interconnected global business environment.

What Is a Logistician?

Logisticians are responsible for planning, coordinating, and managing the various activities involved in the supply chain and logistics process. Their primary goal is to ensure the efficient and cost-effective movement of goods and services from the point of origin to the destination.

Start your career in logistics with a BS in Business from Excelsior.

Where Do Logisticians Work?

The specific responsibilities of logisticians can vary based on the industry and organization they work for, but their skills are universally valued in ensuring the smooth flow of goods and services within a supply chain. Here are some of the many places where logisticians work:

  • Manufacturing. Logisticians in manufacturing industries focus on coordinating the production process, managing raw materials, and ensuring timely delivery of finished goods to distribution centers or customers.
  • Retail and E-Commerce. In retail and e-commerce, logisticians participate in inventory management, order fulfillment, and distribution.
  • Transportation and Logistics Companies. Logisticians oversee the movement of goods, manage transportation networks, and optimize routes for efficiency.
  • Government and Defense. Logisticians are responsible for managing the supply chains of military operations, ensuring the timely delivery of equipment, and maintaining inventory control.
  • Health Care. In health care, logisticians manage the supply chain of medical equipment, pharmaceuticals, and other health care-related goods.
  • Technology and Electronics. Logisticians in the technology industry coordinate the movement of electronic components and finished products.
  • Energy and Utilities. Logisticians in the energy sector oversee the transportation of raw materials, such as oil and gas, and coordinate the supply chain for equipment and parts needed in energy production.
  • Food and Beverage. Logisticians manage the distribution of perishable goods, optimize transportation routes, and ensure that products reach retailers and consumers in a timely manner.
  • Construction and Engineering. Logisticians may manage the transportation of construction materials, coordinate equipment deliveries, and optimize logistics for large-scale projects.

Skills Needed to Be a Logistician

To be a logistician, you must possess certain skills to be successful. Some of these are:

  • Analytical Skills
  • Problem-Solving Skills
  • Communication Skills
  • Organizational Skills
  • Technical Proficiency
  • Negotiation Skills
  • Adaptability
  • Attention to Detail

Qualifications Needed to Be a Logistician

In addition to possessing certain skills to be a successful logistician, you should also meet the following qualifications, including having the right education.

Many logisticians have at least a bachelor’s degree in logistics, supply chain management, business, or a related field. Some common majors include logistics management, operations management, and business administration.

Excelsior University’s Bachelor of Science in Business with a concentration in Logistics Management will help you gain skills in areas including accounting, business strategy, communication, economics, business ethics, and more. You’ll also learn about supply chain and project management concepts, risk management, quality control, warehousing, and distribution, and learn to prioritize cost reduction, risk, and maximized profits for logistics operations.

Some logisticians pursue additional training or certifications to enhance their skills. Certifications such as the Certified Supply Chain Professional (CSCP), Certified in Planning and Inventory Management (CPIM), or other industry-specific certifications are valuable.

What Is a Director of Employee Experience?

Posted on by Jenna Kerwin

In-Depth Look at a Career in Human Resources

There are important roles within every human resources department. One such role is a director of employee experience. These professionals are responsible for developing policies and procedures, managing employees, and providing support.

What Is a Director of Employee Experience?

A director of employee experience is a strategic and leadership position within an organization that focuses on creating and enhancing the overall employee experience. This role goes beyond traditional HR functions and is dedicated to ensuring that employees have a positive, engaging, and fulfilling workplace experience.

What Does a Director of Employee Experience Do?

The key responsibilities of a director of employee experience may include:

  • Employee Engagement: Developing and implementing strategies to boost employee engagement and satisfaction.
  • Culture Building: Fostering a positive organizational culture that aligns with the company’s values and goals.
  • Wellness Programs: Overseeing initiatives related to employee well-being, including health and wellness programs.
  • Onboarding and Offboarding: Managing the onboarding process for new hires and ensuring a positive offboarding experience for departing employees.
  • Employee Recognition: Implementing programs to recognize and reward employee contributions.
  • Training and Development: Collaborating with HR and other departments to provide opportunities for employee learning and development.
  • Communication: Ensuring effective communication channels within the organization to keep employees informed and engaged.
  • Employee Feedback: Gathering and analyzing feedback from employees to continuously improve the employee experience.
Boost your HR career with a Bachelor of Science in Business from Excelsior.

How to Become a Director of Employee Experience

To become a director of employee experience, you need to earn a bachelor’s degree in human resources, business administration, organizational development, or a related field. Some employers may also prefer candidates with a master’s degree or relevant certifications. It’s important you also gain relevant work experience, progressing through roles of increasing responsibility, such as HR manager, organizational development specialist, or employee relations specialist.

You should familiarize yourself with technology and tools used for employee engagement and feedback and attend industry conferences, join professional organizations, and network with professionals in the field. It’s also a good idea to stay up-to-date on trends and best practices in employee experience by reading industry publications, attending workshops, and participating in professional development programs.

Education Needed to Become a Director of Employee Experience

As mentioned, a bachelor’s degree is necessary to become a director of employee experience. Excelsior’s Bachelor of Science in Business program can help you gain skills you can use on the job in areas including accounting, business strategy, communication, economics, business ethics, finance, global business, leadership, management, marketing, data analysis, and teamwork and cultural diversity. The concentration in management of human resources is a great choice if you would like to become a director of employee experience.

Skills Needed to Become a Director of Employee Experience

Becoming a director of employee experience requires a combination of skills and qualities that are essential for effectively shaping and managing the overall employee experience within an organization. Here are some key skills:

  • Leadership Skills
  • Strategic Thinking
  • Communication Skills
  • Change Management Skills
  • Technology Proficiency
  • Data Analysis
  • Customer Service
  • Project Management
  • Adaptability

If becoming a director of employee experience aligns with your goals, consider reaching out to Excelsior to start on your path toward a BS in Business.

Parole Officer vs. Probation Officer

Posted on by Jenna Kerwin

Which Role Is Right for You?

The criminal justice system relies on different professionals to ensure the rehabilitation and supervision of convicted professionals. Two key players in this system are parole officers and probation officers. While their roles may seem similar at first glance, a closer examination reveals distinct differences in their responsibilities, duties, and the populations they serve. Let’s take a closer look.

What are the similarities and difference between these two roles?

Probation officers work with individuals who have been sentenced to probation instead of incarceration. Probation involves community-based supervision, where individuals live in their communities under specific conditions. Parole officers deal with individuals who have been released from prison before completing their full sentences. Parole involves supervised release into the community, often with conditions like probation.

Both parole and probation officers play a crucial role in ensuring that individuals under their supervision adhere to the conditions set by the court. This includes regularly reporting to the officer, attending required programs, and refraining from criminal activity.

Boost your career in probation or parole services with a BS in Criminal Justice from Excelsior.

Parole Officers

Parole officers work for the state or federal government, making sure people released from prison follow the rules of their parole. They are good communicators, critical thinkers, and decision makers, and are empathetic and patient. They divide their time between working in an office and being in the field, vising the neighborhoods and households of parolees.

According to Indeed.com, parole officers earn an average annual salary of $49,287. Read more about parole officers here.

Probation Officers

Probation officers are tasked with supervising individuals who have been placed on probation instead of serving time in incarceration. Their primary objective is to ensure that offenders successfully reintegrate into society while adhering to the conditions set by the court.

Probation officers assess the needs and risks of probationers, developing personalized supervision plans. Regular monitoring, often involving drug testing and home visits, ensures compliance with probation terms. These officers also provide counseling and connect probationers with support services.

According to Indeed.com, probation officers earn an average annual salary of $53,090. Read more about probation officers here.

To become a parole officer or probation officer, most employers require applicants to hold at least a bachelor’s degree in criminal justice or a related field. Excelsior University’s Bachelor of Science in Criminal Justice program prepares you to meet the requirements and responsibilities related to jobs in law enforcement, probation and parole, federal investigation, victim advocacy, security analysis, and crime scene investigation. You will learn about the laws, processes, and administration of the U.S. criminal justice system by studying topics associated with crime-fighting procedures, police accountability, prevention of police corruption, legal processes of court trials, and the management of criminal justice agencies.

Parole and probation officers share the overarching goal of rehabilitation and community safety. Probation officers intervene at the sentencing stage, guiding individuals as an alternative to incarceration, while parole officers step in after a period of imprisonment, focusing on the transition from incarceration to community life. Both roles play integral parts in the criminal justice system.